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Yogurt Improves Beauty from Inside-Out

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By: Sean Moloughney

Editor, Nutraceuticals World

Danone is planning to introduce a new line of cosmetic yogurts next year, according to press reports, as it seeks the next level of differentiation in the increasingly competitive functional dairy market…Danone’s reported next move into beauty foods propels it into another hot new area—beauty foods purported to improve appearance by working from the inside-out. To date, most of the products have come from niche operators—such as a bronzing water introduced in France last year by Microfluid Biotechnology. But Danone looks to be tipping the trend over into the mainstream.

A spokesperson for Danone confirmed that the group is planning to launch cosmetic yogurt products in 2007, but declined to give any further information about the product itself or the rollout strategy. But according to the U.K.’s Financial Times, the yoghurt, to be named Essensis, will have detoxifying properties that will reflect on skin health.

—Jess Halliday, NutraIngredients.com, 11/29/06

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